Resume
Henny Lotan-Turiel

Henny holds a bachelor's degree in business administration with a specialization in marketing, from the college of management in Tel-Aviv and a master's degree in communications from Clark University.

Ms. Turiel has extensive experience in the world of advertising and marketing. For 12 years she managed the first and most successful private label in Israel, "Life" by Super-Pharm. Today, Ms. Turiel accompanies leading companies and organizations in brand development and product launch.

Thanks to rich experience, in-depth understanding in the field, and a wide network of contacts in Israel and abroad, we will help you open doors, shorten processes, think of creative solutions, and most importantly – save time and money. 

Contact us and together we will open new areas and markets for your business.

About

It’s a pleasure to meet you virtually. My Name is Henny Lotan-Turiel. For the past 20 years, I live, breath and specialize in the private label market, and product development

I created and managed "Life" by Super-Pharm, the first private label in Israel. Under my leadership, the brand grew to be the largest and most successful private label in Israel, comprising thousands of products in countless categories.

I established "Meteora" in 2014, and since we have successfully accompanied leading companies and manufacturers in brand building processes – strategic thinking, branding and product architecture, expanding product series, sourcing and connecting manufacturers and distributers in Israel and internationally.

Resume
Henny Lotan-Turiel

Henny holds a bachelor's degree in business administration with a specialization in marketing, from the college of management in Tel-Aviv and a master's degree in communications from Clark University.

Ms. Turiel has extensive experience in the world of advertising and marketing. For 12 years she managed the first and most successful private label in Israel, "Life" by Super-Pharm. Today, Ms. Turiel accompanies leading companies and organizations in brand development and product launch.

Thanks to rich experience, in-depth understanding in the field, and a wide network of contacts in Israel and abroad, we will help you open doors, shorten processes, think of creative solutions, and most importantly – save time and money. 

Contact us and together we will open new areas and markets for your business.

Services

"Meteora" accompanies companies throughout the process of building a private label, from strategic thinking to expansion of distribution network. 

Our services include:

1. Private label development – Meteora accompanies companies and organizations end to end in private label creation: from strategic thinking and branding, to product development to shelf (physical and online) expansion and development of product series, building brand architecture and much more.

2. Business connections – The road to a successful brand is created through the right connections. We specialize in connecting manufacturers and distributors through our extensive network of contacts, allowing us to quickly and efficiently identify the manufacturer, supplier or marketer who will partner with you moving forward.

Our values

ur guiding values first and foremost are professionalism, innovation, trust and partnership.

We believe that by focusing on the customer – needs, desires and constraints – it is possible to develop creative and innovative solutions, providing real answers and making it easier for the customer to find the product he was looking for.

We advocate teamwork, love working with people, brainstorming, initiating, creating, innovating and inventing, asking questions and thinking together. We believe in long term relationships, and step-by-step progress, until the goal is achieved.